Chemical Straightening


To ensure lastingly straight hair: The Straight’N Shine System by Goldwell harmonizes the inner structure of the hair by means of individually adjusted products, thereby creating a conditioned balance of the hair. For long-lasting supple permanent straight hair with a brilliant shine.


We use the Ionic Straightening System where a cream is applied and hair is combed straight and left to develop and restructure the curl. Hair is rinsed before ironing in order to achieve permanent straight, shiny hair, "This way, chemicals are not ironed into the hair, the process is much safer, and it's more conditioning," says Sussan. 

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